The men in red have just signed a new deal with Azerbaijan Telecommunication Company: Bakcell for a three years term. During these three years, Bakcell will be the Manchester United’s sole communication partner, perhaps Bakcell is the first broadcasting partner of Manchester United. The Red Devils have announced it on Monday and explained it as a part of their global strategic expansion. This deal is one of the many sponsorship deals signed by Manchester United and first in the telecommunication sector. According to the deal, Bakcell will telecast MUTV channel in Azerbaijan along with offering multiple add-on services related to Manchester United, like its matches highlights, latest news, and interesting facts, etc., on pay per usage basis. Notably, in a survey conducted by club itself early this year, it has a record number of fans following throughout the world, and around 1.75 million of them belong to Azerbaijan alone, so this deal could bring lots of revenue for Bakcell whilst increasing Red Devils fan following in the country.
Richard Arnold, the commercial director of the club, said on the occasion, “This new agreement is another first for Manchester United, with it being the only partnership the club has in the country.”
Furthermore, Bakcell’s executive director: Richard Shearer told about the agreement. He said, “The Bakcell subscribers will be able to get news, video snippets of the latest games, ring tones, wallpapers and much more. By this project we want to approach football to lovers and fans of football, which is the first sport in the world.”
In Azerbaijan, Bakcell has as many as 2.6 million subscribers and counting, and these subscribers will be presented with a new world of soccer where soccer fans can be aware about each and every detail of Manchester United including its TV channel. Since, ManU is among the biggest soccer clubs in the world and this deal is the first of its kind in UK, it’s going to gain lots of attention from all over the Azerbaijan. In the first phase, Bakcell will offer its subscribers official ringtones of Manchester United and previous matches highlights, and later, live updates of all the matches being played by the club. Moreover, during these three years, Red devils will wear T-shirts bearing Bakcell’s logo on the back side. Besides, very soon, there will a WAP enabled portal where anyone can access various details about Manchester United, its history, players’ profiles and many more exciting truths about the club.