Manchester City has signed a new deal with Hugo Boss, global fashion brand, to supply it clothing and fashion range off the field. With this deal, Hugo Boss has become club’s exclusive supplier of off field jackets and all other material that is wore by its players during their official events, training, and other money can’t buy events. Practically, this deal will force Manchester City’s star players to use only Hugo Boss’s accessories whenever either they shoot or even practice on the ground. Manchester’s star tally that will use Hugo Boss’ accessories includes Joe Hart, Sergio Aguero, Yaya Toure, and Mario Balotelli among others. Hugo Boss has been a reputed sport’s fashion brand, so its range of sporting accessories will surely gain more popularity during English premier league and other leagues where Manchester City participates. On the other hands, Manchester City has got a new partner as its fashion supplier. Notably, Hugo Boss will only supply clothing accessories for off field events, i.e., in a match, its players can’t wear Hugo’s range of accessories, since Manchester City is already in another partnership deal with Nike that supplies them match’s suites and this deal is scheduled to run until 2019.
The agreement is supposed to be the highest in recent times, however, none of parties involved has revealed the deal amount, yet it’s expected to be in Millions. After the deal, City’s new chief commercial and operations officer: Tom Glick said, “We are delighted to welcome HUGO BOSS to our family of partners at what is a very exciting time in the Club’s history. HUGO BOSS is not only one of most respected brands in the world, but their reputation for innovation and creativity within the fashion industry, is unparalleled.”
He further added:
“The opportunity to collaborate on a range of activities beyond simply the design of the player’s suits makes this a particularly compelling partnership.”
Hugo’s managing director in UK is also excited with this deal, he said, “We are delighted and honored to be in partnership with Manchester City Football Club. HUGO BOSS has long been synonymous with sport and Manchester City shares our values of excellence, style and a passion for performance and perfection. Their players are style icons both on and off the pitch.”
So, Premier League champions now have another global clothing brand that will be a part of them whenever they are in public officially – except a match field.