Manchester City and Manchester United are two known arch rivals in the EPL, but they actually have more rivalry than we think of, i.e., they are now competing each other in a race of the widest regional reach. Accordingly, EPL runner up has now signed a two years sponsorship deal with a Thai based soft drink maker Sermsuk Public Company Limited which sells EST brand. Though, the amount and detail terms of the memorandum are still unknown but with this deal City will have an official soft drink partner in South East Asia. Everyone knows how United is spreading its arms by signing several partner deals in this region, and the reason for growing worldwide interest in Asian fans is obvious as this continental has one of the biggest populations and these clubs can flood their global fans base to three fold if they continue their association with local companies. EST is a fast growing brand in Thailand with as much as thousands of retails outlets located in every part of the region and … [Read more...]